AI usage & share ranking in the United Kingdom
AI chatbot market share and usage in this region, plus monthly history. Compare the popularity of ChatGPT, Gemini, Claude and more in the United Kingdom with data.
AI share ranking in the United Kingdom (Oct 2026)
| # | AI tool | United Kingdom share | Share ratio | MoM | Trend |
|---|---|---|---|---|---|
| 1 | ChatGPT OpenAI | 59.01% | — | ||
| 2 | Google Gemini | 20.65% | — | ||
| 3 | Microsoft Copilot Microsoft | 10.53% | — | ||
| 4 | Perplexity Perplexity AI | 6.97% | — | ||
| 5 | Claude Anthropic | 2.84% | — | ||
| 6 | DeepSeek DeepSeek | 0.00% | — |
Share history in the United Kingdom (monthly)
Source: StatCounter Global Stats (AI Chatbot Market Share, Desktop & Mobile / United Kingdom) ／ Captured: 2026-10 （provisional） ／ reference value
The current month is a provisional, month-to-date figure. Month-over-month change and risers/fallers are based on the latest completed month.
AI share breakdown for the United Kingdom (Sep 2026)
A breakdown of the AI share in the United Kingdom by market concentration, 3-month momentum and rank changes. Every figure is derived from StatCounter's monthly data.
Month-over-month basis: Sep 2026 (completed month)
Change over 3 months
| AI | Now | 3 months ago | Change |
|---|---|---|---|
| ChatGPT | 79.8% | 68.3% | +11.47pt |
| Google Gemini | 10.2% | 8.7% | +1.53pt |
| DeepSeek | 0.0% | 0.1% | -0.13pt |
| Perplexity | 2.8% | 4.5% | -1.80pt |
| Microsoft Copilot | 5.7% | 9.7% | -4.05pt |
| Claude | 1.6% | 8.5% | -6.99pt |
Rank changes vs last month
Gap vs the world (United Kingdom − World)
| AI | United Kingdom | World | Gap |
|---|---|---|---|
| Microsoft Copilot | 5.7% | 1.8% | +3.90pt |
| Perplexity | 2.8% | 5.8% | -3.07pt |
| Google Gemini | 10.2% | 10.9% | -0.73pt |
| ChatGPT | 79.8% | 80.5% | -0.69pt |
| Claude | 1.6% | 0.9% | +0.60pt |
| DeepSeek | 0.0% | 0.0% | -0.01pt |
A positive value means the AI is stronger in the United Kingdom than the world average.
Past monthly share (United Kingdom)
Frequently asked questions
Which AI is most used in the United Kingdom?
Which AI is growing in the United Kingdom?
Is this share the same as worldwide?
AI share in other countries & regions
⚠ These rankings are reference values based on public market-share data, web-traffic estimates and editorial research, and do not represent a complete count of every user of each AI tool. Rankings change with the measurement method (web-visit share vs. market share, etc.). Always check each official site for the latest information.